Senior SEO Strategist & Content Experience Lead at PandaOffice

8 Years

Experts

Experience & Education

University of Technology Sydney B.A. in Communication
Chloe serves as the Senior SEO Strategist & Content Experience Lead at PandaOffice. With an 8-year track record in digital marketing and search engine optimization , she bridges the gap between hard technology and human empathy. Her background includes a degree from the University of Technology Sydney (UTS) , where she specialized in the intersection of digital media, search logic, and user psychology.

Experience

Senior SEO Strategist & Content Experience Lead, PandaOffice
·Acts as the “strategic brain” behind the company’s content, ensuring technical articles on data recovery satisfy Google’s ranking factors while resolving user anxiety.
·Spearheads the “User Experience Enhancement Initiative,” simplifying complex software operations for non-technical users.
·Focuses on the Trustworthiness pillar of Google’s E-E-A-T framework, transforming dry technical data into content users can understand and rely on.

Digital Content Thought Leader
·Prior to PandaOffice, she built a following as a key opinion leader on platforms like Zhihu and Xiaohongshu, publishing guides on logical search and data protection.
·Amassed over one million views across the web, gaining a reputation for making “hardcore” IT topics accessible to the general public.

Education

Bachelor of Arts in Communication (Digital and Social Media)
University of Technology Sydney (UTS), Australia
Studied at one of Australia’s premier digital media programs, focusing on content creation, data analytics, and the mechanics of search engine logic.
During her time in Australia, she deeply researched the evolution of Google algorithms combined with behavioral psychology.

Life

·Travel & Photography Enthusiast: Chloe is an avid traveler who has explored the world from the beaches of Sydney to the villages of Europe. As a photographer, she understands the emotional weight of “accidental deletion” better than anyone.
·Animal Welfare Advocate: A dedicated supporter of animal rights, she has adopted two rescue cats and spends her weekends volunteering at animal shelters in Hong Kong.
·Community Contribution: She provides pro-bono digital marketing consultancy for non-profit organizations, reflecting her core values of integrity and social responsibility.

Experience

Senior SEO Strategist & Content Experience Lead, PandaOffice
·Acts as the “strategic brain” behind the company’s content, ensuring technical articles on data recovery satisfy Google’s ranking factors while resolving user anxiety.
·Spearheads the “User Experience Enhancement Initiative,” simplifying complex software operations for non-technical users.
·Focuses on the Trustworthiness pillar of Google’s E-E-A-T framework, transforming dry technical data into content users can understand and rely on.

Digital Content Thought Leader
·Prior to PandaOffice, she built a following as a key opinion leader on platforms like Zhihu and Xiaohongshu, publishing guides on logical search and data protection.
·Amassed over one million views across the web, gaining a reputation for making “hardcore” IT topics accessible to the general public.

Education

Bachelor of Arts in Communication (Digital and Social Media)
University of Technology Sydney (UTS), Australia
Studied at one of Australia’s premier digital media programs, focusing on content creation, data analytics, and the mechanics of search engine logic.
During her time in Australia, she deeply researched the evolution of Google algorithms combined with behavioral psychology.

Life

·Travel & Photography Enthusiast: Chloe is an avid traveler who has explored the world from the beaches of Sydney to the villages of Europe. As a photographer, she understands the emotional weight of “accidental deletion” better than anyone.
·Animal Welfare Advocate: A dedicated supporter of animal rights, she has adopted two rescue cats and spends her weekends volunteering at animal shelters in Hong Kong.
·Community Contribution: She provides pro-bono digital marketing consultancy for non-profit organizations, reflecting her core values of integrity and social responsibility.

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